XPLN.AI SAS. (“XPLN.AI”, “we”, “us” or “our”) is providing transparency and accountability solutions in online advertising. We specifically use the following domains and subdomains :
We provide independent digital media measurement, data and analytics about advertisement (or “ad”) and impression delivery, to help advertisers and advertising inventory sellers (together “Customers”) confirm accurate delivery characteristics, including brand safety, viewability metrics, contextual and environmental parameters (for example, the website on which an ad appears, and where it appears on the webpage), ad impression characteristics, and provide insights that allow our Customers to make informed decisions about the placement of their creative and brand.
XPLN.AI uses various technologies to collect information about online advertising, website traffic, mobile app traffic, and connected device traffic in order to deliver advertising transparency and accountability products and solutions to our Customers (collectively, “Solutions”).
We treat any data that relates or is linked to an identified or identifiable individual as “Personal Information” regardless of that individual’s location. As it relates to our Solutions, XPLN.AI limits any information we collect to information that does not allow the identification of an individual without additional information. For example, XPLN.AI processes your Internet Protocol (“IP”) address, which is a number that is automatically assigned to a computer when the Internet is used. While XPLN.AI treats such information as Personal Information, in accordance with best practices and applicable laws, we never combine that information with any other data that would enable us to identify the individual to whom it relates.
This notice of privacy practices (the “Solutions Privacy Notice”) is intended to inform individuals whose data may be processed through our Solutions (“End User(s)” or, “you” and “your”) of : (1) the types of information XPLN.AI may gather about you or your device when an advertisement that is analyzed by us is delivered to you on a website you are viewing or in an app you are using, (2) our privacy practices, how we may use, share, and otherwise process information that is deemed Personal Information, and (3) what your rights are with regards to such Personal Information. This Solutions Privacy Notice also explains what non-personal information (“Technical Information”) we collect about the ads that we track and how we use that Technical Information to power our Solutions.
This Solutions Privacy Notice covers all XPLN.AI Solutions and subsidiaries, unless a separate Solution-specific notice is posted on the relevant website.
XPLN.AI’s fraud prevention (“Fraud Prevention”) and geography compliance authentication (“Geo Authentication”) Solutions require the processing of Personal Information. XPLN.AI operates Fraud Prevention as a “controller” and Geo Authentication as a “processor”. With respect to the California Consumer Privacy Act (“CCPA”), our designation may vary depending on the specific relationship with each Customer. As it relates to Fraud Prevention we may serve as a “business” or a “non-third party”. As it relates to Geo Authentication we serve as a “service provider”.
XPLN.AI’s legal basis for processing Personal Information through our Solutions is the legitimate interest of: (i) our Customers to avoid ad-related fraud and present geographically accurate and compliant information to End Users, (ii) the End Users in receiving fraud-free and geographically accurate and compliant information, and (iii) the general public in the continued availability of a free internet.
XPLN.AI participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. XPLN.AI’s identification number within the framework is 1142.
XPLN.AI’s other Solutions (such as viewability, context authenticity, brand safety, media quality, ad experience, premiumness) do not require the processing of Personal Information.
XPLN.AI, to carry out its business purposes of providing, maintaining and improving its Solutions collects and uses certain categories of Personal Information and Technical Information. The categories of Personal Information and Technical Information processed through the XPLN.AI Solutions are outlined below. To the extent Personal Information is required for the operation of one or more features of a XPLN.AI Solution, such Personal Information will be used only for the specific purposes outlined below, unless otherwise required by law. Additionally, in some circumstances, it may be necessary to process the Personal Information in conjunction with some Technical Information for XPLN.AI’s Solutions to properly function. In any such scenarios, the combined data is considered Personal Information and protected accordingly.
We never combine, analyze or enrich the Personal Information and Technical Information we process with additional information with the goal of identifying the End Users.
We never track you or your online activities across apps and websites or over time, we do not rely on persistent technologies such as third-party cookies and we never create profiles or audience groups to target individuals.
1. Categories of Technical Information collected and used to power the XPLN.AI Solutions:
2. Categories of data collected and used to power Fraud Prevention:
3. Categories of data collected and used to power Geo Authentication:
The Solutions are not intended to or directed at the processing of children’s Personal Information. We do not knowingly collect Personal Information from children, as such terms are defined by applicable laws from time to time. If you are a parent or guardian and believe your child’s Personal Information may have been processed through the Solutions, please contact us by using the information in Section 11, “How to Contact XPLN.AI” below and we will take steps to securely delete their Personal Information from our systems.
XPLN.AI only uses the Technical Information and Personal Information collected for the purposes outlined in Section 3, “What Data do we Collect and for What Purposes?”, of this Solutions Privacy Notice. In general, the Technical Information and your Personal Information are processed to provide reporting, dashboards, feedback and insights (“Reporting”) to our Customers.
XPLN.AI Reporting, in any format, is anonymized and aggregated, or, to the extent impression level information is required, each impression is de-identified to ensure Personal Information of End Users is never shared with Customers. This Section provides additional insight into how the Technical Information and your Personal Information is processed to achieve the business purposes specified in Section 3 of this Solutions Privacy Notice.
XPLN.AI uses the Technical Information collected through the Solutions, as specified in Section 3.1, in the following ways:
XPLN.AI, to power Fraud Prevention, uses the Technical Information and Personal Information collected through the Solutions, as specified in Section 3.1 and 3.2, to:
XPLN.AI, to power Geo Authentication, uses the Technical Information and Personal Information collected through the Solutions, as specified in Section 3.3, to:
XPLN.AI does not disclose Personal Information to third parties, except as strictly necessary for our business purposes to operate, maintain and improve our Solutions. To the extent we voluntarily share any Personal Information, we ensure it is protected by the recipients in a manner consistent with our own policies and standards.
We may share your Personal Information with:
Fraud Tables and other Fraud Prevention related reports, data feeds, APIs and dashboards that do not contain Personal Information may be shared with or made available to Customers and other third parties, including for example industry organizations, as necessary for XPLN.AI to carry out its business purposes of providing, maintaining and improving the Fraud Prevention portion of our Solutions and combat ad-fraud.
We do not share your Personal Information with our Customers. Any reports and analytics we make available to Customers via our Reporting Portal are anonymous, which means they do not contain Personal Information. The reports are generally aggregated, but in limited circumstances impression level reporting is provided to our Customers, via FTP end points or APIs, provided that such reports do not contain any Personal Information. We may share Technical Information, which is anonymous, in aggregated formats or in its raw form, with third parties as we deem necessary to carry out our business purposes of providing, maintaining and improving the Solutions. Additionally, we may share anonymous or de-identified data on an aggregate basis in the normal course of operating our business; for example, to publish case studies and reports to show trends about the benefits and performance of our Solutions.
XPLN.AI retains any Personal Information processed through its Solutions only as long as necessary to effectuate the purposes outlined in this Solutions Privacy Notice, and in no event longer than thirty (30) days. Upon the expiration of that period, the Personal Information is securely purged from XPLN.AI’s systems.
Fraud Tables may be retained indefinitely to ensure the proper functionality of the Fraud Prevention Solution.
Technical Information, as it is anonymous in nature, may be retained by XPLN.AI indefinitely or as long as otherwise provided for in XPLN.AI’s policies and permitted by applicable laws and XPLN.AI’s agreements with its Customers.
XPLN.AI has implemented appropriate technical, physical and organizational measures designed to protect Personal Information against accidental or unlawful destruction or accidental loss, damage, alteration, unauthorized disclosure or access, as well as all other forms of unlawful processing. While we follow generally accepted standards and best practices to protect Personal Information, no method of storage or transmission is 100% secure. However, we are constantly working to improve our safeguards and keep your Personal Information secure.
Please be aware that the Personal Information we collect may be transferred to and maintained on servers or databases located outside your state, province, country, or other jurisdiction. While your Personal Information may be transmitted through a local temporary data center to ensure the Solutions are efficient and responsive, XPLN.AI ultimately stores and processes all Personal Information collected through the Solutions in the European Economic Area. If you have any questions about where we store Personal Information you can contact us as outlined in Section 11 “How to Contact XPLN.AI”.
End Users in certain jurisdictions may have data subject rights enabling them to make requests related to their Personal Information. Most jurisdictions also provide End Users with the right to be informed of how any Personal Information is collected, used and with whom it may have been shared or disclosed, as well as for what purposes. XPLN.AI’s Solutions Privacy Notice is intended to meet any such requirements, but if you have any additional questions or would like to better understand how your Personal Information may have been collected, used or with whom it may have been shared or disclosed, and why, please contact us by using Section 11 “How to Contact XPLN.AI” below.
Residents of the European Economic Area or California, among others, have several rights under the applicable privacy laws and regulations, for example, under the General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”). To exercise these rights, you can contact us using Section 11 “How to Contact XPLN.AI” below. In accordance with certain laws and regulations, such as the CCPA, you may also designate an authorized agent to submit a request or exercise a right on your behalf. We will not discriminate or retaliate against you for exercising your rights.
These rights are:
To the fullest extent possible, we fulfill any request related to an End User provided we can match the End User to Personal Information we hold on our systems. However, in certain circumstances we may be required to verify your identity to fulfill a request. To verify your identity or understand the scope of your request we may need to request additional information about you. You will not be required to create an account with us to submit a request or have it fulfilled. You will need to provide an email address so we can communicate with you and support your request, as well as any information we may need to allow us to verify whether we hold any Personal Information about you. Please be aware that circumstances may exist that will render us unable to fulfill your request, but if we are unable to fulfill your request we will explain why. To the extent we do not hold any Personal Information about you we will let you know. We make best efforts to respond to all inquiries and requests as soon as reasonably possible, but please allow up to thirty (30) days for us to respond.
To the extent XPLN.AI serves as a “processor” or “service provider”, as defined in the applicable law, you may need to direct your requests to exercise your rights to the relevant Customer who serves as the “controller” or “business”.
We may update this Solutions Privacy Notice from time to time to reflect changes in our Solutions, practices, policies or other internal or external changes, as well as to comply with new legal requirements. Any changes will be posted as soon as they go into effect. If we make updates, we will update the “effective date” listed at the top of this Solutions Privacy Notice to help you understand when changes were made. To stay informed of any such updates, we encourage you to refer back to this Solutions Privacy Notice regularly. Please note that any translation of this Solutions Privacy Notice is intended solely to facilitate your access to this information. The English version is the only official version of this Solutions Privacy Notice and any translation inaccuracies or discrepancies are not binding and have no legal effect for compliance or enforcement purposes.
If you have any questions, concerns or comments about this Solutions Privacy Notice, or you believe your Personal Information has been used in a way that is not consistent with the Privacy Notice or your choices, you can contact our Privacy Team at: