Beauty

More Attention, Higher Ad Recall

A global skincare brand collaborated with xpln.ai to understand which elements of their media investment were driving the most significant brand impact.

Attention metrics reveal a strong link between attention levels and increased ad recall and consideration.

Insights

By analyzing impressions and measuring attention with xpln.ai’s advanced metrics, we discovered that media channels with higher attention were significantly more effective in driving key brand lift metrics such as Ad Recall and Consideration.

Data

The data revealed that high-attention media delivered a 2x increase in Ad Recall and a 1.5x increase in Consideration compared to low-attention media.

Results

This insight enabled the brand to focus its budget on the most impactful media placements, optimizing ad performance and driving better outcomes for future campaigns.

Not just logos. Millions of ad dollars better spent

Authentic Reach. Not just impressions. See how serious media leaders maximize every ad dollar with attention-driven insights

Beverages

More Attention, Better Brand Association

In a campaign designed for a leading beverage company, xpln.ai’s attention data helped measure the impact of attention scores on brand association and recall on major social media platforms.

Financial Services

More Attention, More Qualified Visits

A leading insurance provider used xpln.ai to assess the correlation between attention scores and the quality of website traffic.

Travel

More Attention, More Customers

In collaboration with a major hotel chain, xpln.ai analyzed how attention scores influenced post-click conversions for an online booking campaign.

Put us to the test.

See results in 24 hours

Integrating xpln.ai is quick and effortless - taking just a few minutes to set up. In 24 hours, you’ll have actionable insights to measure attention and optimize your campaigns.

When results come this fast, why wait any longer?

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