Beverages

More Attention, Better Brand Association

In a campaign designed for a leading beverage company, xpln.ai’s attention data helped measure the impact of attention scores on brand association and recall on major social media platforms.

Optimizing attention improves brand recall and association, strengthening audience perception.

Insights

By optimizing campaign delivery based on attention metrics, we identified clear differences in how audiences engaged with the ads and associated the brand with the product.

Data

After optimization, the brand achieved a 1.8x increase in Ad Recall and a 1.6x improvement in Brand Association.

Results

This demonstrated that attention directly influenced how viewers remembered and associated with the brand. Armed with these insights, the beverage company adjusted their creative strategy and media investments to focus on high-attention placements, driving more meaningful long-term brand connections.

Not just logos. Millions of ad dollars better spent

Authentic Reach. Not just impressions. See how serious media leaders maximize every ad dollar with attention-driven insights

Beauty

More Attention, Higher Ad Recall

A global skincare brand collaborated with xpln.ai to understand which elements of their media investment were driving the most significant brand impact.

Financial Services

More Attention, More Qualified Visits

A leading insurance provider used xpln.ai to assess the correlation between attention scores and the quality of website traffic.

Travel

More Attention, More Customers

In collaboration with a major hotel chain, xpln.ai analyzed how attention scores influenced post-click conversions for an online booking campaign.

Put us to the test.

See results in 24 hours

Integrating xpln.ai is quick and effortless - taking just a few minutes to set up. In 24 hours, you’ll have actionable insights to measure attention and optimize your campaigns.

When results come this fast, why wait any longer?

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