Unlock the value of attention

Every day, millions of ad dollars are wasted due to the industry’s outdated practices. It’s time for something better.

xpln.ai is leading a new era of ad measurement with the most advanced attention-based metrics.

9 out of 10 ads are swiftly ignored

In other words, up to 90% of media spend goes to waste. We are here to change this: stop spending on ads that are viewable but not watched.

The norm is lagging far behind the best practice

The viewability mirage.

Viewability may be the norm, but it falls short: there is no correlation between an ad being viewable and it being remembered. In contrast, attention has a strong correlation with business results, making it a far better measure of performance.

Completion rates miss the mark.

Completion rates and similar media KPIs don’t reveal the true impact of ads on brand perception or business outcomes. They only scratch the surface, failing to measure the deeper connection between ads and audience engagement.

Attention is the most reliable measure of ad impact.

Attention directly correlates with brand perception and business outcomes. It’s the most reliable way to measure whether your ads are driving meaningful results. The challenge? Measuring it with accuracy.

Our unmatched formula

We have set the most accurate and transparent standard for measuring attention.

Quality Variables

We analyze the largest number of data points, including ad position, surface area, page context, traffic source, semantic analysis, and beyond, to accurately measure and forecast attention impact.

Eye-Tracking Data & Machine Learning

Eye-tracking panel data, combined with machine learning, enriches our analysis, offering real-time estimates of user attention.

Attention Metrics

Precise analysis of attention metrics that more precisely predicts ad performance across advertiser media goals, whether for lower, mid, or upper funnel objectives.

We deliver actionable insights, not just numbers

Our goal isn’t to chase maximum attention, but to identify the optimal attention brands need to drive better results. Once we define the ideal attention, we help implement it across their media plan, ensuring every second drives their goals

Why our solution is leading the way

The Most Comprehensive Data Set

xpln.ai analyzes the broadest range of quality variables in the industry. Our approach - combining measurement, scraping, outcomes, 3rd party data - greatly boosts data relevance, delivering unparalleled insights.

The Most Advanced Eye-Tracking Technology

Most platforms claim eye-tracking but use facial coding—there’s a big difference. xpln.ai’s eye-tracking data combines lab & distant measurement to increase precision and covers both web and native social media, far beyond what competitors provide.

The Largest Inventory Tracked

xpln.ai covers the widest ad inventory, including social media, walled gardens, CTV and streaming platforms, ensuring full cross-channel campaign measurement and optimization.

Unmatched Transparency

We reject the lack of transparency in attention measurement. No opaque indexes or black-boxed scores—just full, clear access to your data through our dashboards. We have nothing to hide.

They are part of this industry shift

+300

other partners

Our partners and clients

We help serious media leaders elevate their ad game - for themselves or their clients.

Serious media leaders know that staying ahead means more than following industry norms.

With xpln.ai, you’ll build more value for your business while joining a movement to set new standards for the industry. Together, we’re driving a future where ads make a real impact.

Advertisers & Agencies

Optimize your ad spend by focusing on attention. Ensure every dollar works harder, driving higher engagement and delivering measurable results that matter.

Marketplaces & Adtechs

Gain a competitive edge by decoding the true value of your inventory. Our insights help you tailor your strategy, stand out in the crowded digital marketplace, and deliver unmatched value to your clients.

Publishers & Sales House

Maximize the profitability of your inventory with detailed efficiency analyses. Adjust your pricing strategically based on real engagement, ensuring your inventory not only meets demand but sets the market standard.

Not just logos. Millions of ad dollars better spent

Authentic Reach. Not just impressions. See how serious media leaders maximize every ad dollar with attention-driven insights

Beauty

More Attention, Higher Ad Recall

A global skincare brand collaborated with xpln.ai to understand which elements of their media investment were driving the most significant brand impact.

Beverages

More Attention, Better Brand Association

In a campaign designed for a leading beverage company, xpln.ai’s attention data helped measure the impact of attention scores on brand association and recall on major social media platforms.

Financial Services

More Attention, More Qualified Visits

A leading insurance provider used xpln.ai to assess the correlation between attention scores and the quality of website traffic.

Travel

More Attention, More Customers

In collaboration with a major hotel chain, xpln.ai analyzed how attention scores influenced post-click conversions for an online booking campaign.

Put us to the test.

See results in 24 hours

Integrating xpln.ai is quick and effortless - taking just a few minutes to set up. In 24 hours, you’ll have actionable insights to measure attention and optimize your campaigns.

When results come this fast, why wait any longer?

Contact us